As the holidays draw near, a group of women entrepreneurs are calling on all levels of the Canadian cannabis industry to help in their collaboration with non-profit organization, the Dr. Peter Centre.
The recently formed group, an initiative known as Cannabis For Harm Reduction (CFHR), is seeking donations in the form of swag—that is, t-shirts, socks, toques, hoodies, backpacks, blankets, and other items that have been sitting idly since the pandemic shut down cannabis conferences—towards efforts that will provide warm clothing and gifts to participants and residents of the Dr. Peter Centre this winter.
CFHR founder Christina Michael told Inside the Jar that Covid has put extra pressure on the centre for a number of reasons, and particularly during the holidays. Normally, donations of warm clothing, blankets, and gifts are considerable at this time of year, but because many of the centre’s clients are auto-immune suppressed, previously used donations such as critically needed blankets, coats, and warm layers can no longer be accepted.
“We thought, why don’t we kick off our inaugural campaign as a winter campaign,” she said, “and ask industry for help because there are no trade shows going on right now?”
The centre, which has been operating in Downtown Vancouver for 23 years and was the first facility in North America to integrate supervised injections into its care model, provides licensed care residence, health programs, and an enhanced supportive housing program to people living with HIV/AIDS. In light of Covid, Michael said it’s installed new sinks to allow for increased handwashing, and so far it has not seen a single case of the coronavirus, but the lack of donations has made it more challenging for vulnerable community members to keep warm.
“We’re grateful that CFHR chose the Dr. Peter Centre as their charity of choice for their inaugural initiative,” said the centre’s executive director, Scott Elliott, in a press release. “During this challenging time, their support and generosity ensures our residents and participants have access to basic needs like warm clothes, an essential part of harm reduction.”
CFHR currently consists of Michael, founder and CEO of Full Circle Enterprises and Marigolds Cannabis, The Stolbie Sisters, founders of GG Lab and the Coven Club, and Jessica Moran, founder of JESSCO.
The swag drive is the kick off to a four-part series of charitable campaigns the women behind CFHR will be conducting in collaboration with the Dr. Peter Centre in 2021. They’ll also be collaborating with Athletes for Care on future initiatives that will benefit retired athletes.
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